Category Archives: Growth Strategy

Steve Job’s Innovation: What is it to Small Businesses?

  News on the death of Steve Jobs, co-founder and Chairman of the Board of Apple, shocked and saddened the whole world. His death became a Facebook status for different people around the globe. It was a favorite tweet among Twitter users. A keyword check in Google AdWords revealed that there were at least 1.8…
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Franchising as a Growth Strategy for Small Business

  [caption id="attachment_874" align="alignleft" width="247"] When it comes to market expansion, franchising offers a win-win growth strategy. | Photo Credit: Wikimedia Commons[/caption] At its core, every business venture is about winning the revenue game, and every business knows too well that this doesn't come handy. This explains why as early as the planning stage all…
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How Reverse Mortgage Leads Can Impact Growth of a Lending Business

  Demographic segmentation is probably the most evident benefit of reverse mortgage leads for a reverse mortgage lender. Reverse mortgage leads providers always use age (62 years or older) as a filter to identify those who will make it to their lists. Only seniors 62 years and older are legally permitted to withdraw a portion…
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