Category Archives: Social Media

Internet as a Medium to Generate Reverse Mortgage Leads

  Try to find one established company without an online presence, and boy, I will tell you, you have 99 percent chance of experiencing difficulty! It is because the World Wide Web provides the fastest, cheapest, effective means to advertise, communicate, entertain, inform, publish, recruit, research, sell, support, and train any age group around the…
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Organic Search and Website Traffic

    In February of this year, organic search via Google accounted for the 48.81% of referral traffic share. Facebook accounted for the 18.2% while Twitter and Pinterest accounted for the 0.82% and 1.05% respectively. Added to organic search by Google are Yahoo's and Bing's. Yahoo accounted for 1.61% while Bing accounted for 1.21%. This is to say that organic search…
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Organic Search and Reverse Mortgage Lead Generation

  After the publication of a Pew Research Center study confirming a growing number of seniors using the Internet on a daily basis, reverse mortgage lead generators shift resources online. While allocating more resources to online lead generation is an appropriate move, it is not enough to seize the opportunity. The bulk of websites and web pages…
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